Tencent is reportedly in talks to sell its shares in some Japanese studios, even if that means taking a loss

June 23, 2026 - 19:41

Chinese tech giant Tencent is reportedly in discussions to sell its shares in several Japanese video game studios, according to sources familiar with the matter. The move, which could involve taking a financial loss on the investments, signals a potential shift in the company's long-standing strategy of acquiring minority stakes in overseas developers.

Marvelous, the studio known for the Story of Seasons and Senran Kagura series, has been named as one of the studios involved in the talks. Other Japanese developers may also be part of the potential divestment, though specific names have not been confirmed. Tencent has historically invested heavily in Japanese game companies, seeking to gain a foothold in the country's creative market and secure access to popular intellectual property.

Industry analysts suggest the decision may stem from a reassessment of Tencent's global portfolio amid tighter regulatory scrutiny at home and a cooling domestic economy. Selling stakes at a loss would be an unusual move for the company, which has traditionally held onto its investments for the long term. The report indicates that Tencent is prioritizing liquidity and a more focused investment strategy over maintaining a broad presence in Japan's game development scene.

Neither Tencent nor Marvelous have issued official statements regarding the report. The outcome of the talks remains uncertain, but the development has already sparked discussion among investors about the future of Chinese capital in Japan's entertainment industry.